Word: hearstly
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Dates: during 1950-1959
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...Hearst's own copy, by his own instructions, gets copydesk treatment. His "Editor's Report" on Europe ("And so, as they say in the travelogues, we say goodbye to good old Europa") was condensed by some Hearst editors...
...autonomy, San Francisco's Call-Bulletin revamped its entertainment section without a word of advice from headquarters. "In the old days," says Editor Lee Ettelson, "I couldn't possibly have done it without taking it down to San Simeon a couple of times for Mr. Hearst to tear it to pieces and rearrange." The Detroit Times, which seldom ran anything but canned editorials, now regularly runs two or three editorials a day on local subjects...
Papers in the chain have been changing their makeup, dumping the old circus & gingerbread style that was a Hearst trademark. In its place have come cleaner headline type, fewer screaming bannerlines and a more up-to-date, readable layout. Gigantic cartoons and other boiler plate that once poured out of Hearst headquarters are now passed up by editors whenever they will, and even such well-entrenched Hearst columnists as Westbrook Pegler and George Sokolsky may be dropped or trimmed as editors desire...
Proving Ground. Bill Hearst's home paper, the New York Journal-American, is a testing ground for the changes. Its front-page and inside make-up is being transformed and its editorials have taken a sharp turn toward more temperate writing, more attention to local issues. But nowhere is the new broom more evident than in the American Weekly, Sunday magazine supplement for the chain. As a result of an overhauling that has been in the works for eight months, the weekly has been completely revamped and modernized (TIME...
Staffers seem not only to like the editorial changes, but to approve of Publisher Hearst himself. In his trips around the country, Hearstlings find his "call me Bill" a welcome change from the pomp & ceremony that marked the Old Man's visits. Bill Hearst says that continual, if gradual, change has now become the order...