Word: hearstly
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...television spot shows a dimly lit office at night, its occupant working hard at his desk. A ghostly voice reverberates in the room, but where is it coming from? Why, from a portrait of William Randolph Hearst, founder of the media empire that bears his name. Hearst gazes down on his grandson William Randolph Hearst III, publisher of the San Francisco Examiner, and quizzes him on his recent staff additions. "Who is this Hunter S. Thompson?" asks Grandfather Hearst in a tone half haughty, half perplexed. Will Hearst, who helped hire the duke of "gonzo" journalism as a columnist, replies...
...commercial, funny and effective, aptly reflects the brash, risk-taking style of the third-generation proprietor. Since becoming publisher of the paper 16 months ago, Will Hearst, 36, has added half a dozen new columnists, launched a Sunday magazine and tried to instill a dash of unpredictability in the reportage. He says his goal is to make the Examiner one of the ten best newspapers in the country, a dream the paper proudly touts in print ads by running a picture of Hearst under a headline assigning him blame if ambition exceeds grasp...
...moment, though, Will Hearst's flip line to his grandfather's ghost about not knowing what he is doing draws some uneasy smiles in the newsroom. Seven months after hiring a new editor for the paper, Hearst fired him two weeks ago and named himself to the post. Image, the four-month-old Sunday magazine, is so far ill focused. And the Examiner, perpetual afternoon also- ran to the morning Chronicle (circ. 554,000, vs. 150,000) has failed to gain new readers...
...goings-on in the Examiner's newsroom often sound more interesting than anything the reporters cover. After Hearst hired David Burgin, 46, away from the Orlando Sentinel last year to be the Examiner's new editor, Burgin signed up Columnists Thompson and Cyra McFadden, author of The Serial, a send-up of Marin County mores. Hearst wooed away Warren Hinckle, an eccentric Chronicle columnist who bludgeons miscreants, real and imagined, in print and never goes anywhere without his basset hound, Bentley. When Frank McCulloch, 66, a veteran journalist who had just retired as executive editor of the California- based McClatchy...
During the first century and a half of this republic's existence, nobody really expected the press to be fair. Papers were mostly shrill, scurrilous and partisan. In the Hearst press, Roosevelt's New Deal was constantly referred to, not only on the editorial page but in the news columns, as the "raw deal." Despite this repeated hammering, readers kept re-electing Franklin D. Roosevelt anyway. Roosevelt has since won his revenge. It's called the Fairness Doctrine...