Word: hearstmanship
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...people who, though far from diminutive, could be classified as Little People's People: Pope Pius XII ("he has the bone hurting handshake of a farm boy") and the late Broadway columnist Mark Hellinger-who gave Biographer Bishop (The Mark Hellinger Story) early, well-heeded lessons in Hearstmanship. Sample Hellinger commandments to Bishop: "Use only short words"; "the way to write a sob story is to be callous"; "before writing, always read a few hundred words of your favorite author...
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