Word: hearsts
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When Maryland started a $50,000-a-week lottery in late May, Baltimore's two afternoon papers, the Evening Sun and Hearst's News American, stood to benefit by printing winning numbers daily. Then the promotion-minded News American, which had a small lead in readership but lagged far behind the Sun in ad linage, came up with a shrewd gimmick. It began running daily lists of 51 "losers," numbers not drawn in the state lottery but for which the News offers cash consolation prizes ranging from $10 to $100. Sundays, the loser of the week gets...
...Christian, said Bahai's expect to spread "at least as much by deeds as words." While no figures of worldwide Baha'i membership exist, and the Harvard following is still small, Baha'i's claim some impressive present and past believers--including Seals and Croft, Dizzie Gillespie, Mrs. Randolph Hearst, and the last Queen of Romania...
Died. Louella O. Parsons, 92, Hollywood's empress of gossip for more than three decades; in Santa Monica, Calif. Lolly, as intimates knew her, broke into movies as a scriptwriter, eventually moved on to write a daily Hollywood column for the Hearst newspapers. At her peak of influence in the '30s and '40s, the column appeared in 1,200 newspapers worldwide. A celebrated feuder, most notably with Orson Welles over his film Citizen Kane, which she said ridiculed William Randolph Hearst, she was also a tireless reporter with sharp instincts for a story and an early-warning...
...intensity to Bazaar's leisured shop and introduced a gossipy, current news-fashion section. Serious nonfiction received more space than before. Circulation (409,000) remained static, and advertising continued to slide (off 80 pages for the first ten months of this year). Last week the parent Hearst Corp. abruptly gave up on Brady and named two executives from its other magazines to replace him. Advertising Director Thomas Losee Jr. of House Beautiful became Bazaar's publisher, and Anthony Mazzola, editor in chief of Town & Country, moved in as editorial boss. The prospect is for a return to more...
COSMOPOLITAN itself poses some competition for the Lampoon, and they fail to meet it. Between the Hearst Corporation's reputation for intellectual journalism and Helen Gurley Brown's personal style in running her magazine, most of the potential areas in which a parody can play get squeezed out. The distance between an article like "The Bugaboo of Male Impotence" (in the October genuine Cosmopolitan) and "The Myth of the Male Orgasm" is not that great. The Lampoon carries a picture with its story showing a guy holding crossed fingers behind his back and tentatively approaching a girl waiting...