Word: hearsts
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Translation: the Hearst-owned daily had run out of options. The Herald American was formed in 1972 when Hearst's racy Boston tabloid, the Record American, absorbed the city's staid, 125-year-old blue-blood bible, the Herald Traveler. The new paper never caught on. Combining the mismatched styles of the papers it subsumed, the Herald American alienated former readers of both by, for example, running weighty political analysis side by side with reports of steamy sex crimes. Circulation, at first 371,664, fell steadily; losses are now estimated to be $10 million a year. The Globe...
...Hearst's return to the tabloid format is a desperate, but plausible, effort to survive. The tabloid style, first practiced successfully in the U.S. by the New York Daily News (founded in 1919) and currently being carried to its irrational extreme by the New York Post under Rupert Murdoch, was modeled on Fleet Street's screaming dailies. The main features: short, punchy stories, heavy illustration, emphasis on sex, crime and gossip, and a smaller size for the harried, hurried commuter...
...dominant, it does not make much difference what the Herald does." Worse, Boston's new tabloid may not have very long to make the formula work. Last, week the Boston Globe reported that Herald Advertising Director Robert Lange told the paper's advertisers in July that the Hearst Corp. will give the paper just 3½ months to prove it can make it; otherwise it will be shut down. That report was followed by an even more discouraging silence: neither Hearst nor Herald American officials were willing to comment...
Some of the second papers now in deepest trouble were slowest to abandon the autocratic attitudes that gave them their character. Morton thinks that troubled second newspapers suffer from decisions they made or failed to make decades ago. Perhaps it is no accident that the papers Hearst owns in Los Angeles, Boston and Seattle are the troubled second papers in those cities. "The Hearst papers have been on a downhill slide for 30 years and are now a third-rate chain," says Allen H. Neuharth. The arrogance of Neuharth's remark comes from his success in building...
...dragged out a collection of notes he had been accumulating on the assassination of Abraham Lincoln. The resulting book became a six-figure success, translated into 14 languages. Bishop was unexpectedly rich and courted. The Hearst organization signed him to write a syndicated column, and his Christ book became a bigger hit than Lincoln: "Ministers from around the nation were writing to say that I inspired them in their work. This is not amusing to a man who has stopped going to church...