Word: heartbar
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Dates: during 2002-2002
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Some power bars are loaded with carbohydrates or caffeine for quick jolts. Others are confected with vitamins and minerals (calcium, for instance) thought to be particularly useful to women. The HeartBar even promises to improve circulation. The most popular of these meal-replacement products (total annual sales: $1 billion plus) are aimed at dieters. They offer up to 30 grams of protein per bar, usually in the form of soy--about 60% of the daily recommended allowance for a 138-lb. woman. Because of these differences, it's important to know the kind of bar you're getting. Unfortunately...
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