Word: heartburning
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Admen's Heartburn. This week, amid the scaffolding of half-finished office buildings, in ancient music halls hastily made into studios and in smart Mayfair suites, feverish platoons of producers, directors, scriptwriters, camera crews, actors and admen are marshaling their forces for TV-day-Sept. 22. Commercial television, British-style, will not start out as a replica of the American brand. By government ruling, only six minutes of sales talk will be allowed each hour, and the plugs must be concentrated at the beginning and end of the hour, or during "natural breaks" in the program. No sponsor...
Cole Porter never wrote these lines, but he (almost) might have. They are a memorable lampoon by the late Ring Lardner of Minstrel Porter's most famous attack of heartburn. Readers-as distinct from listeners-now have an opportunity to judge the accuracy of Critic Lardner's aim. In a new book out this week, 103 Lyrics of Cole Porter (selected by Fred Lounsberry-Random House; $4.50) were clamped between hard covers without so much as an ocarina accompaniment. It is a rare tribute to a lyricist, but it is also a bit of a dirty trick...
...been repealed. He based his veto on two points: 1) "We cannot afford the loss of revenue involved" (an estimated $200 million), and 2) "It is unfair to single out one industry for relief at this time." But the President did soothe the theater owners' heartburn. Agreeing that the tax is "not a good one," he promised to ask Congress to repeal it "early...
...some of his novels Waugh has got around his problem by succumbing wholly either to ferocity (as in The Loved One) or heartburn (as in A Handful of Dust). More often, he has kept his anger uppermost and merely hinted at a grumpy sympathy with mankind. But in Brideshead Revisited (TIME, Jan. 7, 1946), he made his first major effort to express fully both sides of his divided self-to give poison only where poison was due, to cool boiling oil with holy water...
...Epidemic heartburn...