Word: heartburns
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...Usability, by Jakob Nielsen and Kara Pernice of the consultancy Nielsen Norman Group. Don't let the bland title fool you: what Nielsen and Pernice have done is track the eye movements of hundreds of people as they navigate websites, looking up advice on how to deal with heartburn, shopping for baby presents, picking cell-phone features, learning about Mikhail Baryshnikov. By bouncing infrared beams off a person's retinas and recording head movements with a camera, the researchers were able to deduce what sort of ads garner attention in real time - a methodology that runs laps around later asking...
...Pentagon officials acknowledge a "mild case of heartburn" over the delay, but they like the idea of the "political buy-in" it will represent once Obama decides. Still, they wish the issue hadn't achieved such a high profile. The Obama White House, they say, brought much of this upon itself with its running tally of (now seven) top-level, top-secret meetings, including the attendees and topics being discussed in the media. The Administration compounded its problems by asking McChrystal for his assessment after only 60 days in Afghanistan, well before all the 21,000 U.S. troops ordered there...
...other big barrier is information: evidence-based medicine is hard to practice without evidence. There are studies showing that generic and over-the-counter drugs for hypertension, heartburn and psychosis are often just as effective as costlier brand-name alternatives; that stents can work miracles when inserted quickly after heart attacks but don't seem to help much as preventive measures; that the areas with the most hospital beds, imaging machines and specialists spend the most on excess hospital stays, MRIs and specialty care. But the big money in medical research goes to testing new drugs and cutting-edge technologies...
...despite the pervasiveness of pregnancy-related nausea, there is still no easy treatment, since most expecting mothers and their doctors aren't keen on exposing a still developing fetus to medications. Now, researchers from Israel and Canada report in the New England Journal of Medicine that a commonly prescribed heartburn drug, which also has anti-nausea properties, may be used in pregnant women without causing harm to babies. (See safety issues about taking pills during pregnancy...
...before that can happen, he warns, more studies need to be done on how well metoclopramide actually controls nausea. At the moment, the drug, which calms digestive activity by slowing the contraction of intestinal muscles, is approved by the FDA only for the treatment of heartburn and other intestinal disorders. The drug's mechanism is believed to combat nausea by relieving the spasms that prompt queasiness. "What happens when people vomit or feel nauseous is that everything is stopped up," says Koren. "Metoclopramide helps move things forward and does not cause sedation like antihistamines...