Word: hearths
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Dates: during 2000-2009
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...soldiers far from home. For every Dear John letter serving notice that a soldier had been dumped by his best girl, a thousand others served warm reminders of Mom's cooking for a holiday picnic under the oak tree in the backyard. And it was in this home-and-hearth spirit that the doughboys, G.I.s and grunts wrote back...
...Regional buying habits, for example, are taken into account. In Jacksonville, Fla., fire logs sell when temperatures dip into the 60s. In San Francisco, people buy when it's rainy. And in hardy Chicago, the mercury has to drop below 39[degrees]F for folks to gather round the hearth. "Before, it was tough to know whether a shift of 4[degrees] in temperature made any difference in sales," says Chris Caron, Duraflame's vice president of marketing. "Now we know it can make a tremendous difference." And the company has saved several hundred thousand dollars, Caron notes...