Word: heartlanders
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Dates: during 2000-2009
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...cannot wipe out piracy. But you can minimize its bottom-line impact. Just as music companies, rightly or wrongly, made peace with MP3 file-sharing services like Napster, so must manufacturers from the U.S. heartland learn strategies for coping?by developing new revenue models that emphasize service offerings around intellectual property. Such models may include lowered pricing for a developing market; universal licensing schemes to sell music, films, games and software on a subscription basis; or emphasizing revenues that flow from service and support rather than product, a model that has been successfully exploited by the Linux community...
...watched the deep foolishness that has marked the first months of George W. Bush's second term as President-both parties seem zealously intent on ignoring the common good-I've been thinking about a fellow I used to know, a marketing whiz named Jim Matson. Jim invented Heartland Natural Cereal, the first mass-market granola, which came in a sepia-toned box. It was a brilliant response to growing public nostalgia and a desire for "natural" products in the 1970s. His favorite pastime was to walk down a supermarket aisle sensing the products that weren't there. No doubt...
...forces are hitting back, to be sure, having launched a new surprise operation in Western Iraq deploying 1,000 U.S. and Iraqi troops to hit the insurgents in their heartland shortly after the large scale "Operation Matador" that saw a similar number sweeping villages near the Syrian border. And there were reports on a web site associated with al-Qaeda's Iraq chapter announcing that the group's local leader, Musab al-Zarqawi, had been wounded in battle with U.S. forces. But U.S. commanders weren't rushing to confirm those reports, and it's unlikely that even if Zarqawi dies...
...half-circle in front of the beer tent and intoned the Lord's Prayer before compelling Mahlberg to try to shoot the golden crown off a wooden bird. In the not-too-distant past, Mahlberg might reasonably have expected to come under fire himself in such an spd heartland. Instead, the reception is warm. The outgoing king of marksmen, Detlev Wilms, 57, who works in the blast furnace at Hüttenwerke Krupp Mannesmann, explains that he's a union man and for years voted spd. But, he says, the quality of life in his community has deteriorated...
...growing China." From his office, Ian Campbell looks out on a vista of marooned shipping containers and the rusting industrial landscape of western Melbourne. Tariff cuts have taken a toll, to be sure, but most heavyweight manufacturers have decamped for China, leaving the country's industrial and engineering heartland as a distribution hub and home to small, parochial players. If you want to get the friendly Campbell really riled, ask him about bilateral trade deals. "I just want one of those Canberra politicians or bureaucrats to explain the value of free trade agreements," he says. "What is the actual...