Word: heartlanders
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...Buddhist heartland in eastern India has fared worst of all. The original fig tree at Bodhgaya?under which Prince Siddhartha became the enlightened Buddha?burned down centuries ago. Today, hawkers sell leaves from a replacement tree for $1 apiece. A swath of hotels and shops encroach on the temple complex, and police say looters have stolen hundreds of artifacts, an allegation that temple manager Kallicharan Yadav dismisses as "baseless." What is undeniable is that Hindu priests have turned parts of the Buddhist holy site into shrines to their own gods. A day's drive away, Nalanda University, the wellspring from...
...notion that such food represents going back will be news to Middle America, where it remains the standard fare. Says Jean Hewitt, food editor of Family Circle (circ. 7 million): "It takes quite a long time for a trend to filter into the heartland. The East and West coasts are one group. They have decided what American cooking means to them, but that's not necessarily what the heart of America thinks it is." Certainly down-home food is not new to regulars at such enduring American establishments as Mrs. Wilkes' Boarding House in Savannah, where guests sit at community...
DIED. Donna Reed, 64, hazel-eyed, sweetly pretty actress who came to symbolize the heartland virtues of American womanhood in films like It's a Wonderful Life (1946) but who won a supporting-actress Oscar when she played against type as a prostitute in 1953's From Here to Eternity; of cancer; in Beverly Hills. Best known as the warmhearted wife and mother in her weekly comedy television series The Donna Reed Show (1958-66), she once insisted that "the public really does want to see a healthy woman, not a girl, not a neurotic, not a sexpot." Her last...
...Hatfield is the quintessential Wal-Mart guy--a chain-smoking good ole boy from Baltimore who started as an assistant store manager and toy buyer in the American heartland nearly 30 years ago under the tutelage of Sam Walton. Today he is the missionary from Bentonville, Ark., bringing the Wal-Mart way to China. "I was blessed to work for Sam Walton," he says, "and I am doubly blessed to work in China." Walking through a brightly lighted store in Shenzhen, the boom town across the border from Hong Kong, Hatfield, who heads Wal-Mart's retail operations in China...
...cannot wipe out piracy. But you can minimize its bottom-line impact. Just as music companies, rightly or wrongly, made peace with MP3 file-sharing services like Napster, so must manufacturers from the U.S. heartland learn strategies for coping?by developing new revenue models that emphasize service offerings around intellectual property. Such models may include lowered pricing for a developing market; universal licensing schemes to sell music, films, games and software on a subscription basis; or emphasizing revenues that flow from service and support rather than product, a model that has been successfully exploited by the Linux community...