Word: heartlands
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...gamble paid off. Rollerblade now does almost one-fourth of its business in California. In New York, where the company sponsors races, the market is smaller but growing fast. And the trend has come full circle, returning to the heartland. "The whole lakefront in Chicago is covered with Rollerbladers," says Rosa Hallowell, 26, a law student at the University of Chicago. "Every weekend it's a battle between the cyclists and the bladers...
Minnesota is known for its skillful fishermen, and its Governor has landed the big one, Mikhail Gorbachev. The Soviet President will stop in next month for some high-tech talk, heartland wisdom and a hearty lunch...
During a recent trip to the Ural Mountains to drum up support for perestroika, Gorbachev commented to associates that for the first time in his many forays into the heartland, no one had asked him about U.S.-Soviet relations or the threat of global war. The good news, perhaps, was that everyone knows the danger has diminished. The bad news, however, might be that everyone is too obsessed with the scarcity of dairy products, poultry and apartments to notice...
...ignore this rage. They embrace, exploit and transform it. As the California rap group N.W.A. announces at the start of its album Straight Outta Compton: "You are now about to witness the strength of street knowledge." What they know from the street may not be what the heartland wants to hear. The message may be cleansing or hateful; the lyrics and limericks may expand or debase the language. And if X-rated pop adheres to writer Theodore Sturgeon's useful rule that "90% of everything is crud," most of it may be awful -- just dirty, not funny or erotic...
...familiar: Mikhail Gorbachev on another barnstorming journey, surrounded by a sea of citizens. "The point of this trip was to come and see if what we're hearing about your concerns is true," he told workers at the Uralmash plant in Sverdlovsk, in the Soviet Union's industrial heartland. That concern was familiar too: the state of a faltering economy close to collapse and increasingly incapable of delivering goods and services to 287 million citizens...