Word: heartworm
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Dates: during 1980-1989
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Norden Laboratories (1982 sales: $148 million) already sells a wide variety of animal pharmaceutical products, including heartworm tablets for dogs and parasite preventives for horses. If the drug company can win Government licensing for the vaccine, it will open up an enormous new market. Cat lovers do not stint when it comes to medical care for their pets, spending about $800 million annually. Says Dr. Joan Arnoldi, president of the American Association of Feline Practitioners: "There is a need for this product. It is an excellent idea for feline fanciers of all sorts and a special boon to breeders...
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