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Those are questions brothers Chip and Dan Heath parse in their upcoming book, Made to Stick: Why Some Ideas Survive and Others Die. The exploration follows from a class Chip, 43, a professor of organizational behavior, teaches at Stanford's Graduate School of Business. He comes to the topic by way of research into urban legends and conspiracy theories--ideas that are wrong but so annoyingly sticky they just won't go away. Dan, 33, draws his interest from working as an education consultant and trying to figure out what makes some teachers so effective...

Author: /time Magazine | Title: Change Agents: Are You Sticky? | 10/29/2006 | See Source »

...Democrat Heath Shuler is unlike any candidate that Republican Representative Charles Taylor has faced in the past. Shuler is not only young and dynamic, but he's a local boy who made good playing college and professional football as quarterback. But more than anything else, it's Shuler's rural background that makes him such a formidable challenger. During Taylor's 16 years representing the mountainous 11th congressional district in western North Carolina, he has won reelection by dominating the rural vote against candidates from the larger area cities like Asheville. But Shuler, like Taylor, is conservative on many social...

Author: /time Magazine | Title: Can Heath Shuler Score? | 10/4/2006 | See Source »

Credit Suisse analyst Heath Terry isn't worried about the odd billion spent on new facilities or the free lunches for which the company is famous. His concern is Bill Gates & Co. "Google knows that their biggest threat is now Microsoft," says Terry. Having dragged its feet on search while Google built an empire, Microsoft has been spending heavily on its Web index and recently partnered with Facebook to provide ads for the popular social site. "To believe that Yahoo!, Ask and Microsoft are not going to improve and take share from Google is naive," says Microsoft spokesman Adam Sohn...

Author: /time Magazine | Title: Google Gets Friendly | 10/1/2006 | See Source »

...basis to Mount Auburn Hospital and Massachusetts General Hospital for further care. At the time of the crisis, UHS had 16 beds. Today, it has ten. In the years following the epidemic, UHS has “looked at where people could be housed in the event of a heath crisis or a pandemic,” Rosenthal said. State of StillmanMore than a decade after the epidemic, contagion management has become a much more coordinated affair. Fineberg Professor of the Practice of Public Health Howard K. Koh, who is also a former Commissioner of the Massachusetts Department of Public...

Author: By Alwa A. Cooper, CRIMSON STAFF WRITER | Title: Outbreak In the Salad Bar | 9/27/2006 | See Source »

...checking out Internet dating services, fighting with a spouse, fretting about bills, or struggling to knot a tie with one hand. She made a habit of staying up at night to acquaint herself with their personal stories and continuously updating them. In mid-November, she walked in on Sergeant Heath Calhoun on his first day on the ward. He was sobbing in the arms of his wife and questioning how he could survive after both of his legs had been blown off by a rocket-propelled grenade. Though uncomfortable at first, Katie stuck around to console the 24-year...

Author: /time Magazine | Title: The Angels of Ward 57 | 9/24/2006 | See Source »

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