Word: heavier
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Dates: during 1960-1969
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...product can be a big gamble," says Konigsbacher. "It would probably fail unless the company bringing it out was willing to spend heavily to educate the public." Test-marketing of a single product can cost up to $1,000,000. To cut the bill, many firms are putting heavier emphasis on refining products before the store trial; they increasingly use small panels of consumers who judge products in each stage of development, from conception to completion...
...public to accept. The draft can be "reformed" to take the pressure off troublesome college students. In time the policy of phased reductions might actually reduce the troop commitment in Vietnam to 200,000 men or even fewer. The military command in Vietnam may be able to substitute even heavier air strikes for the costly ground operations that have sent so many young men back to the United States in wooden boxes. At home, non-Vietnam military spending is already being pared down in what could develop into a new effort to show that the Federal Government can produce both...
...presence of police at all demonstrations during the week, both Weatherman and RYM-II gatherings, has been a constant reminder to radicals of the 11.000 Chicago police on call this weekend. On Tuesday, the police department cancelled all leaves for policemen and tonight reported that a heavier than usual number were working longer shifts...
...Crimson "B" squad, unfortunately, never had a chance to get moving. Playing the first match on a field inundated with water in several spots, the Crimson had trouble organizing, and the heavier Bruins pushed it into trouble throughout the match. An inexperienced fullback cost Harvard yardage with several dropped kicks, and the Bruins pushed across each time for tries. The final score...
...quality of the thunk depends on many factors: the rigidity of the car's body, the locks, the soundproofing in the door, the carpet on the floor. Heavier cars tend to have sturdier thunks, but lighter models can do well if aided by a few gimmicks. Special bracing inside the. door can improve the thunk, but technicians do not know just how or why. "There's a lot of black magic in this thing," says John Adamson, an American Motors' vice president...