Word: heaviest
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...television industry, it was Black Sunday, the costliest night in TV history. In their desperation to knock out one another during the February sweeps-those weeks when Nielsen and Arbitron take an elaborate TV census-the networks spent a reported $13 million on that Sunday night to throw their heaviest punches at one another. CBS led off with Gone With the Wind; NBC followed with One Flew Over the Cuckoo's Nest; ABC, hoping to profit from the Presley boom, countered with its own special, Elvis! For millions of TV viewers, who had spent most of the season slogging...
...Marathon Man. NBC fired off James Michener's Centennial, Backstairs at the White House, a six-hour remake of From Here to Eternity, American Graffiti and The Sound of Music. ABC, which now rules the ratings charts, disdained such vulgar showmanship, but, in fact, it threw in the heaviest salvo of all: the $16 million sequel to Roots, which two years ago drew the biggest audience of all time...
...heaviest fighting is taking place at the northeast and northwest border areas, according to Hanoi radio...
...ever before, but the numbers are still very small. In Texas, Prince Franz Joseph, the 72-year-old monarch of the 40,000-acre Principality of Liechtenstein, bought 16,000 acres of ranch land. Across the country, other rich aliens are doing the same. Germans and Italians are the heaviest investors, followed by the British, French, Belgians, Canadians and Dutch. Neither the Arabs nor the Japanese seem to be in the market. Most of the buyers are good neighbors who often lease the land back to Americans and pour in development money to introduce modern, small-farming techniques...
...surprises me that sometimes the heaviest items go out just as often as what seems to be lighter reading," she said...