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Gifts for Brides. Holiday Inns' canny management is matched by its aggressive marketing. For example, it uses its Holidex reservation system to find out which areas produce the most bookings, then directs its heaviest advertising to them. Each motel manager is expected to make at least five sales calls a week, visiting local civic and fraternal clubs to hymn the benefits of using his inn for meetings. Some managers cull newspapers for engagement announcements, and send bracelets and other gifts to prospective brides, along with a pitch to honeymoon at Holiday Inns...
...size and scope, the new air war on the North exceeded the heaviest bombing of Operation Rolling Thunder, the program of gradually escalating air attacks that the Johnson Administration pursued so doggedly for three long years. By March 1968, when Thunder was finally cut back, the U.S. was losing 20 planes a month, and North Vietnamese civilian casualties, by Defense Secretary Robert McNamara's estimate, were running as high as 1,000 a week. In the days following Nixon's TV address, the U.S. lost three planes and four crewmen. Ten MIGs were brought down by U.S. jets...
...million bbl. of oil that the nation needs each day, have been loosened; Texas wells are now allowed to produce at 100% of theoretical capacity. But the U.S. industry has been unable to meet demand, and even some oilmen have been asking for a boost in the imports. The heaviest pressure has come from independent refiners; unlike those controlled by big, integrated producing companies, they must buy crude wherever they can find...
...Humphrey squeaked through, winning 47% of the vote to Wallace's 42%. Wallace was helped by a heavy Republican crossover vote. Humphrey had a 38,000-vote margin in the popular vote, with most of his edge coming from Indianapolis and Gary, which have the state's heaviest concentrations of blacks...
...MIGs had attacked American warships-and the first time since 1964 that the U.S. Seventh Fleet had been challenged in any way in the Gulf of Tonkin. North Vietnamese shore batteries managed to hit the guided-missile destroyer U.S.S. Buchanan, killing one crew member and wounding seven. In the heaviest sea action of the week, U.S. ships on two occasions spotted on radar a number of North Vietnamese patrol boats moving toward them at high speed. The Navy opened fire, sinking three and possibly four of the vessels, and damaging two more...