Word: hecht
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...RELIGION Raised a Catholic, Miers joined the Valley View Christian Church, an evangelical congregation in suburban Dallas, in 1979. Nathan Hecht, a conservative Texas judge, introduced her to the church, which is unequivocal in its opposition to abortion and homosexuality. While Miers' faith could color her approach to issues ranging from school prayer to assisted suicide, Hecht and Valley View's minister say she would not necessarily back the church's positions in her rulings from the bench...
Monuments aren't always made of stone. You might say that there's a World War II memorial embedded all through American culture. It's in the fiction of Norman Mailer and James Jones, in the wartime poetry of Randall Jarrell and Anthony Hecht, in the tremendous D-day invasion scenes of Saving Private Ryan. Any one of those will give you just a glimpse, but an unforgettable one, of what...
...Chicagoan. Playboy was founded at about the time the Second City was becoming the Third, after Los Angeles, in population and cultural import. But from the first, home-town boy Hef pursued Chicago writers and artists, perhaps because he could hustle them personally. Nelson Algren, Ben Hecht, Silverstein, LeRoy Neiman, and later David Mamet, gave Playboy a Midwestern voice to go with its middle-American notion of pulchritude...
...still have only ABC, CBS and NBC," says Charlie Rutman, president of the ad-buying firm Carat USA. Like any well-targeted niche channel, Spike TV needs men to say, "I wonder what's on Spike?" the way they say, "I wonder what's on ESPN?" In Hecht's marketing lingo, the idea is to build "an emotional connection to the brand...
...targeting young guys, do you really want to throw around the phrase "emotional connection" like that? Hecht backpedals. "That's not an on-air term," he says. "Spike's a great name for a dog. Spike will be man's new best friend." Catchy slogan, but Spike will also need strong marquee programs--more like South Park than Gary the Rat--if this dog is going to hunt...