Word: hecht
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...reruns, saw a chance to claim a new niche in cable. And it doesn't hurt that men, especially those under 35, are an attractive audience for advertisers, always on the lookout for another venue for Dumb and Dumberer ads. TNN picked Spike, says the network's president, Albie Hecht, because the name is "active," "smart and contemporary" and "unapologetically male" (as in, Is that a spike in your ratings, or are you just happy to see me?). But the choice led to some bad p.r. last week when director Spike Lee sued TNN, claiming it was associating itself with...
Cars, gross-out jokes, T. and A.--not the most elevated definition of manhood, but Hecht says it's all delivered with a wink. "[Men] know we're buffoons," he says. "We know that we can be made fun of." This notion is of a piece with the have-your-cheesecake-and-eat-it-too approach of men's TV from The Man Show to Coors' "Twins" beer commercials: we'll ironically acknowledge that we're drooling idiots in exchange for getting to look at boobies. But TV marketing coups don't necessarily appeal to viewers' better angels. The women...
...would have been highly inappropriate for Harvard to honor Paulin by allowing him to deliver the Morris Gray Lecture, which has been previously given by such Nobel Prize-winning luminaries as Seamus Heaney and Anthony Hecht. To let Paulin give a distinguished lecture at this University after expressing such an offensive and violent message would inevitably legitimize his hateful rhetoric...
...with the Ernest Lehmans of the world," Winchell supposedly said. "I go after the Westbrook Peglers [a right-wing journalist]." Five years later, Lehman was a big-shot screenwriter ("Executive Suite," "Sabrina") and reluctant to have the romanette-a-clef turned into a movie. But the indie-prod outfit Hecht-Lancaster was a comer - "Trapeze," with Burt Lancaster and Curtis, had hit it big, and "Marty" would win the top Oscar in 1956 - so when they promised Lehman he could direct as well as adapt his story, he bought...
...enlisted the help of the Square’s favorite ice cream suppliers in this new rivalry. At Herrell’s, Nate Tryon proposes a “Crimson Tide” flavor with a hint of cinnamon. His co-worker Sarah Hecht promotes a “Crimson Candy Swirl” featuring mysterious red candies. Sam Cave, Toscanini’s resident ice cream connoisseur, offers up “Crimson Curse,” a delectable blend of blueberries and raspberries in vanilla ice cream...