Word: hechts
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...Hibernia Bank & Trust Co.-third largest bank in the city. To New Orleans it was the fantastic second act of a drama that opened last month with the crash of the big Union Indemnity Insurance group (TIME, Jan. 16), closely associated with President Rudolf S. Hecht of the Hibernia and Senator Huey Pierce ("Kingfish") Long...
...Great Magoo (by Gene Fowler & Ben Hecht; Billy Rose, producer). Broadway, Burlesque, Privilege Car, Lily Turner led a diminishingly interested theatrical public behind the scenes of a night club, a burlesque show, a circus, a medicine show. With one savage sweep, hard-boiled Messrs. Fowler & Hecht have cleaned up the list by setting their play in a sideshow, musicomedy rehearsal hall and flea circus. What happens: A barker (Paul Kelly), who considers all women "magoos" (unflattering sideshow epithet), finally falls in love with a carnival queen (Claire Carlton). When ambition leads her to throw in her lot with a theatrical...
...HECHT (Ben) Humpty Dumpty. New York...
Publisher George Joseph Hecht of Parents' Magazine opened a safe in his Manhattan office one day last week, extracted a bulky sheaf of papers, handed it almost furtively to a trusted employe. If the bundle had contained gold Publisher Hecht would not have guarded it more zealously. It was a list of 50,000 mothers of pupils in more than 200 private and suburban schools in the New York metropolitan area. To those mothers Publisher Hecht sent the first monthly issue of his Metropolitan Mothers' Guide...
Mothers' Guide is sent the mother "by courtesy" of her child's school. The school pays nothing to Publisher Hecht. But he gets for the magazine a high class circulation for which he charges an advertising rate of $395 a page. He alone knows all about the difficult job of persuading the schools to confide their lists to him for circulating the magazine. Every school received a written guarantee that the list would be used for no other purpose...