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Word: heedless (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

Even though superheated consumer buying has helped fuel the economic boom of the 1980s, the heedless lack of saving also poses serious dangers. With too few reserves to fall back on, consumers might have to restrict their spending severely during a recession and thus aggravate the downturn. Other harmful side effects have already shown up. Profligate consumer spending on imported goods has ballooned the U.S. trade deficit, while the dwindling national pool of savings has forced America to borrow from abroad to meet its financing needs. Says Investment Banker Peter Peterson, a former Commerce Secretary: "Correcting the current imbalance assumes...

Author: /time Magazine | Title: Fighting The Urge to Splurge | 12/14/1987 | See Source »

...course, all these matters will be settled by the heedless masses of people who rarely look at dictionaries, much less write them; that is the way of linguistic evolution. So is there any point in resisting changes that may be inevitable? Yes, indeed, as the late poet and translator John Ciardi eloquently argued. "Those who care," Ciardi wrote, "have a duty to resist. Changes that occur against such resistance are tested changes. The language is the better for them -- and for the resistance." It is regrettable that RHD-II resists so little. But it is admirable that it erects such...

Author: /time Magazine | Title: Books: Surveying The State of the Lingo THE RANDOM HOUSE DICTIONARY OF THE ENGLISH LANGUAGE | 11/2/1987 | See Source »

...persevered, heedless to these warnings. This story might have had an unhappy ending, but seeing as this is only a fable--kids you might not want to try this at home; then again you might--no police record or discipline awaits...

Author: By Brooke A. Masters, | Title: From 18 to 21 In Six Easy Steps | 10/9/1987 | See Source »

...McFarlane, Michael Deaver, Ivan Boesky, Gary Hart, Clayton Lonetree, Jim and Tammy Bakker, maybe Edwin Meese, perhaps even the President. Their transgressions -- some grievous and some petty -- run the gamut of human failings, from weakness of will to moral laxity to hypocrisy to uncontrolled avarice. But taken collectively, the heedless lack of restraint in their behavior reveals something disturbing about the national character. America, which took such back-thumping pride in its spiritual renewal, finds itself wallowing in a moral morass. Ethics, often dismissed as a prissy Sunday School word, is now at the center of a new national debate...

Author: /time Magazine | Title: What's Wrong | 5/25/1987 | See Source »

When Health Secretary Bowen called for a change in life-style, he was asking a great deal of human nature. Throughout history, even in straitlaced cultures or eras of inhibition, sex is always the genie that cannot be % contained in the bottle. Its heedless imperatives mostly seize the young: the least disciplined, least knowledgeable and least likely segment of society to take any thought for the morrow or have any intimations of their own mortality. And there are those in any society who are forever young, or venturesome, or lonely or simply careless. To pause on the downhill slope...

Author: /time Magazine | Title: The Big Chill: Fear of AIDS | 2/16/1987 | See Source »

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