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Word: heedlessly (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...policies directly to customers at premium rates as much as 25% below those charged by other insurers. The strategy worked because for a long time GEICO restricted its customers to employees of federal, state and local governments, and later to professional people-two low-risk groups. But then, in heedless pursuit of further growth, GEICO let down the bars, writing policies for just about anybody, and it failed to set aside adequate reserves to cover claims that were inflated by the rocketing cost of auto parts and medical care. By last summer, its losses had mounted so high that Maximilian...

Author: /time Magazine | Title: INSURANCE: GEICO Pulls Through | 1/3/1977 | See Source »

PEOPLE OF KAU by Leni Riefenstahl. 224 pages. Harper & Row. $25. "It was a time of almost intolerable hardship and exertion ... But for my deep-seated urge to pursue the strange and the beautiful, heedless of time, danger and discomfort, these pictures would never have been taken." So trumpets Leni Riefenstahl, whose previous pursuits of the strange included making effective propaganda films for Hitler's Third Reich (Triumph of the Will). Now 74 and a photographer of the black African people of the Sudan, Riefenstahl still prefers to surround herself and her subjects with clouds of Sturm und Drang...

Author: /time Magazine | Title: Books: GIFT BOOKS | 12/13/1976 | See Source »

...monarch, ironically, may be expanding equality, protecting the weak against the strong and ensuring that both have their time in the sun. Perhaps the greatest peril to the future of the American experiment is that contending groups, properly encouraged to strive for their selfinterest, will do so with such heedless vehemence that the needs of society as a whole will be forgotten...

Author: /time Magazine | Title: Time Essay: The Future of the Experiment | 7/4/1976 | See Source »

...Heedless of warnings from the bench, Fromme has already digressed into some of her pet causes, such as the fate of California's redwoods, because, she argues, "the defendant's state of mind" at the time of the Ford incident "may be directly concerned with such social matters." But Judge MacBride has ruled that he will block any testimony and evidence that he thinks is irrelevant to the case. Squeaky has already demonstrated, however, that she is inclined to say whatever she likes. On one occasion, she even turned on the judge, an avid duck hunter, and declared...

Author: /time Magazine | Title: Law: A Fool for a Client? | 11/10/1975 | See Source »

Recently an informal group of linguistic vigilantes has risen up to ridicule American abuses and to warn, in terms alternately playful and despairing, that a culture so heedless of its language is headed toward a state of corrupt, Orwellian gibberish These writers have found a responsive audience; people obsessed with good English almost enjoy the feeling that they belong to an embattled cult. NBC Commentator Edwin Newman's Strictly Speaking, a catalogue of ugly Americanisms and verbal atrocities, was 26 weeks on the bestseller lists. A Pulitzer prizewinning writer, Jean Stafford, has been conducting a crusade of sorts against...

Author: /time Magazine | Title: Education: CAN'T ANYONE HERE SPEAK ENGLISH? | 8/25/1975 | See Source »

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