Word: heel
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Dates: during 1990-1999
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What are Earth Shoes? They were the first shoes to be marketed with a "negative heel"-meaning their heels were actually lower than their raised toes. This was said to mimic the effect of walking in sand and to make for orthopedically superior posture. In appearance, Earth Shoes pioneered the flanged, boxy look that epitomized much '70s design and can be seen in such later icons of the decade as Bruce Jenner's hair and the A.M.C. Pacer...
...first marketed in the U.S. under license by Raymond and Eleanor Jacobs in 1970. Impressed by Earth Day crowds gathering near their just opened store in New York City, the Jacobses made a snap decision to change the name of their product that very day from Anne Kals¿ Minus Heel Shoes to Earth Shoes. From a marketing standpoint, it was probably a wise move. Indeed, the couple soon found themselves presiding over a multimillion-dollar business. At the height of their popularity, Earth Shoes were available in dozens of styles: sandals, clogs, hiking shoes and deluxe, fleece-lined ankle boots...
...Orlando--led by O'Neal and former Bull Horace Grant--will exploit the Bulls' Achilles Heel, rebounding, and end Jordan's return in six tough games...
Physical agony aside, the stiletto heel provides petites with coveted elevation. It's amazing what a few inches can do. Height grants you instant immunity from being patted on the head and called cute. tallness enables you to look out your peephole without standing on your tiptoes. And, best of all, those heelinduced inches lead you closer to your lover's luscious lips. What more could...
...high heel goes way, way back. Sixteenth-century Turkey witnessed the birth of the stiletto heel's earliest ancestor, the chopine, a wooden clog that could reach stilt height. Later, a more narrowly heeled shoe for women emerged during the reign of Queen Elizabeth I. And in the eighteenth century, the French began their fashion influence with lovely decorated leather or silk shoes on high heels set under the arch of the foot...