Word: heeling
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Success aside, Nike has had its stumbles. When it began outfitting Chinese professional soccer teams in the mid-1990s, its ill-fitting cleats caused heel sores so painful that Nike had to let its athletes wear Adidas (with black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike...
Tatar says that parents have the right to decide what aspects of the stories are appropriate. “If you don’t want to read your children about the bloody heel, don’t do it!” she insists, and suggests they can get to it when they’re older...
...madhouse of 110 boutiques selling clothing, shoes and accessories, Maru Kyu, as it's popularly known, is the one-stop fashion mecca for Tokyo's high-school-girl hipsters, who not only pump billions into Japan's economy each year but also drive trends in hemlines, hair color and heel height from Singapore to Shanghai and beyond. In less than a decade, Maru Kyu has given birth to some of Japan's most potent trends, like 1999's Ego Girl Look (sleeveless tops, form-fitting skirts, 5in. platform sandals and cross pendants). And it has been the launching...
...comfort-shoe niche a step further by using technologies borrowed from the athletics and aerospace industries. Oh! Shoes, based in Portland, Ore., has been launched in a few test markets this fall, and features a multiple-contour foot bed and a six-part shock-absorption system in the heel. Company founder and CEO Greg Van Gasse says the heel technology took 1 1/2 years to perfect and reduces shock more than 30%. The shoes' aesthetic, however, still needs a little work...
...Sydney, Australia, a 22-year-old industrial designer has invented a pretty and practical high heel--with a twist, literally. The result of Sophie Cox's senior-year dissertation on the physical effects of wearing heels was the Convertible, a shoe with interchangeable heels that twist off: a high one for evening and a kitten heel for walking around during the day. Convertibles aren't on the market yet, but Cox hopes to see the first models within a year...