Word: hef
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Dementia sets in: HEF says he can't tell his twin girlfriends apart...
...usually the signature event of Super Bowl week. Last year in Arizona, Hugh Hefner hosted 2,500 people in a 52,000-sq.-ft. pavilion for his party, and tickets were going for $3,000 in the secondary market. This year, with Playboy's stock down more than 70%, Hef has canceled its Super Saturday Night party. Instead, the company is sponsoring a DirectTV event; four Playmates will be on hand, compared with the 22 who showed up at last year's Playboy bash. (See the best and worst Super Bowl commercials...
...artist Common and featured a drop-in by Hugh Marston Hefner himself, along with his three obliging companions from E!'s The Girls Next Door and a herd of other Playmates. For those who preferred women with fewer opinions, there was a life-size Femlin model (note to Hef novitiates: Femlins are a hybrid of females and gremlins) atop a martini glass. There were drinks, celebs, giveaways - all in all, a classic one-two punch of nostalgia and naughtiness. (Read "10 Questions for Hugh Hefner...
...away by lad mags like FHM and Maxim. The publication is kept alive because apart from its historical importance to the Playboy brand, it is said to be much beloved by Hefner, who is still its editor in chief. But longtime Playboy Enterprises Inc. CEO and even longer time Hef daughter Christie Hefner will step down at the end of January, so change is inevitable. And Playboy Enterprises Inc. stock has been vulgar, dropping 90% in a year. The company has an entertainment arm in Los Angeles and licenses its name and bunny logo to anyone who'll pay, including...
...Hef and his competitors aimed to stoke readers' prurient desires, and in winning the battle, they ended up transforming American culture. By marketing sex as a normal, healthy pursuit, Playboy prodded the country to dispense with "old-fashioned moral strictures on one of the most powerful of human urges," according to Hefner biographer Steven Watts. But their efforts may ultimately have been too successful for their own good. A nation receptive to porn and wired for the Web has been a dangerous combination for print magazines. With pornography comprising 25% of all Internet searches, according to GOOD magazine's estimate...