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Word: hef (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Hef (viewing new layout): There is something wrong with the angle of that shot. Her thighs and hips look awkward. This doesn't do her justice . . . There must be other aspects to her personality...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...spend most of our time inside. We like our apartment." Hefner also bought rights to the famed nude calendar pictures of Marilyn Monroe, then at the height of her career, and published them for the first time off a calendar. The 48-page issue sold 53,991 copies; even Hef was surprised...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...pages, they remain the main motif. The style for the centerfold Playmate was set by the maestro himself. He chose a rather average though well-endowed girl named Charlene Drain who worked in his subscription department. She said the department needed an Addressograph machine. Sure, said Hef, provided she would pose in the nude. She agreed, became "Janet Pilgrim" and appeared in the July 1955 issue. The circulation department got its machine, and "Janet" became, for a while, head of Playboy's readers' service department. She has since married and left for Texas, though she is still listed...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...Hef: That shot makes the girl look too Hollywoodish. She doesn't look natural...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...frivolous staffers were discouraged from making jokes involving "sermon" and "Mount." Recalls the new religion editor: "I found myself over my head with things like personhood, demythologizing, Bonhoeffer. So I went to Hefner and said, 'Man, I've got to go off to school and learn some of this.' " Hef sent him to the University of the South at Sewanee, where he studied hard for one summer and entertained lavishly, as befits an emissary from Playboy. The theologians grew so used to stopping by his house at cocktail hour that eventually they even ventured as far as Hefs Chicago mansion...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

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