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Word: hef (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...black mother in the sky," Hef calls it. A regular DC-9 jetliner can carry 115 passengers; Hefner's will seat 50 and sleep 15-or maybe 16, if there are two in the elliptical bed in Hef's own compartment. The compartment, which also boasts a stereo console, a movie screen and a step-down Roman bath, is reached through a special entrance in the underside of the plane...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...Playboy After Dark, a new 26-week variety series that so far has been syndicated in 23 cities. Filmed at the CBS-TV studios in Hollywood on a special $35,000 set that includes a den, living room and rumpus room, PAD pretends to be an impromptu party, just Hef and 39 close friends (20 girls, 19 guys) turning on for the tuners-in. "Actually, there are two purposes behind the show," says Hefner. "One is to force me to change my life style; to do it, I had to get out of my mansion and go to Los Angeles...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...stands there woodenly in his tux and clipped-on bow tie, clutching a blonde model who is dressed in a yellow piece of chiffon stuck together with three safety pins. The model also acts a little camera-shy, probably because she has no bra on. "Good evening," huffs Hef. "I'm Hugh Hefner. Welcome to the party." On one typical show the two comic acts were Shari Lewis, a ventriloquist who looks like a Playboy bunny, and a duo called Yvonne Wilder and Jack Colvin-a sort of Skid Row Mike Nichols and Elaine May. The singers were Buddy...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...mass producer of plastic-wrapped sex, the purveyor of pop hedonism, the great anti-Puritan who is out to make every square feel that he too can be a swinger, is looking for a heaven less in the style of Playboy than the Saturday Evening Post. "You know," says Hef wistfully, "in the next ten years I would rather meet a girl and fall in love and have her fall in love with me than make another hundred million dollars." He really means it, or thinks he does...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...poured through the magazine's columns, the Playboy philosophy was often pretentious and relatively conventional. Hefner is a kind of oversimplified Enlightenment thinker with what comes out as an almost touching faith in the individual's capacity for goodness. Release a man from repression, thinks Hef, and he will instinclively pursue a "healthy" life in business and sex alike. Hefner also exhibits a tendency to "situation ethics," which calls for judging acts within their special context rather than by a more fixed morality. Some use this formula to justify homosexuality, but Hefner firmly draws a heterosexual line. He does...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

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