Word: hef
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Dates: during 1980-1989
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...with Yeager Co-Author Leo Janos), suffered a mild stroke 13 months ago, and he is taking care of himself a little more now. He has switched from Pepsi to Diet Pepsi, stashed away his once omnipresent pipes and uses an exercycle. "Not my style in the old days," Hef admits. But the fledgling senior citizen can tell the difference: "I feel and look several years younger." Add another thought to the Playboy Philosophy: Not getting older, just getting better...
Hugh Hefner is distressed. He does not like his centerfolds to be married: it undermines their girl-next-door image. Besides, it is disruptive to the "family" atmosphere that he likes to believe pervades the mansion in Los Angeles. Hef surely has his self-delusions, but in this case he also has a point. Any would-be father figure might have his doubts about Dorothy Stratten's choice of a mate. Granted, it was Paul Snider who discovered her behind the Dairy Queen counter in Vancouver, B.C., sent the first crude nudes to Playboy's talent scouts...
...with rage as he watches his discovery moving up and away from him. Seeing through the hypocrisy of those who build empires on sleaze, he cannot believe they will shut him out just because he wears snakeskin cowboy boots to their revels or drapes a prematurely friendly arm around Hef's shoulders...
Second City, natural home of one-term Jane and Al Capone Donahue (Phil) and Banks (Ernie) Clarence Darrow, big attorney Mayor Daley, William Paley The Trib's McCormick, Ebony's Johnson Kup and Hef and Gloria Swanson City that works! No social strife! And at least one man who danced with his wife...
...worked very hard at developing its image and standing for quality," he says. "That image, over 27 years, has been established in a very positive way." It also has had a salutary effect on Escapade. Before the Playboy partnership, Escapade was available on some 100 cable systems. Now that Hef has come onboard, Maglio is expecting to attract an additional 115 cable outlets by June...