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...must be hard for the IRS, or for Hef himself, to sort out what is pleasure, profit or business expense in Hef's lifestyle. The difficulty is evidenced in this month's nudie Playmate, the magazine's famous foldout. Along with 14 undressed pictures of a 20-year-old blonde, the text explains that she has landed a top role, "that of Hef's more-than-occasional companion." Tax man, how would you score that? Business promotion? In fact, one of Playboy's problems is its narcissistic photographic preoccupation with Hefner's Playboy mansion...

Author: /time Magazine | Title: NEWSWATCH by Thomas Griffith: Merchants of Raunchiness | 7/4/1977 | See Source »

...Competitors nip at Playboy's heels, and profits from Playboy Enterprises, Inc. are way down from their peak of $11 million in 1973. Last week Hugh Hefner, plainly weary of the administrative wars, confirmed reports that he planned to relinquish the presidency of his company soon. But, insisted Hef, who will stay on as chairman and chief executive, "I'm satisfied with what I've accomplished; my place in history seems pretty well assured." He added: "I don't feel the need to prove myself, or the compulsion to succeed that I once did." Although troubled...

Author: /time Magazine | Title: People, Apr. 26, 1976 | 4/26/1976 | See Source »

...magazine history. Since that is below the circulation guarantee of 6 million, Playboy has offered to give credits to advertisers; ad revenue in the past six months has run 7.5% below a year earlier. A basic problem, ironically, seems to be the success of the sexual revolution that Hef ner worked so hard to promote-and that now makes Playboy, once so bold, seem curiously oldfashioned. It is outdone in kinky eroticism these days by a swarm of competitors, notably Penthouse, which has done so well that it will raise its circulation guarantee to advertisers from 3.5 million...

Author: /time Magazine | Title: CORPORATIONS: Bunny Redux | 8/4/1975 | See Source »

...outlet, cut its budget by $500,000 this year and laid off a reporter and a weather forecaster. At Hugh Hefner's Playboy Enterprises, six of Out magazine's 35 editorial employees received notice two weeks ago; the company has a freeze on hiring and raises, and Hef himself has taken a 25% pay cut, from...

Author: /time Magazine | Title: The Press: The Squeeze | 2/10/1975 | See Source »

...just in print. A part of Playboy's success is due to Publisher-Editor Hugh Hefner's carefully publicized regal lifestyle, which might be described as Middle-American-Sybaritic. Penthouse's Bob Guccione is the first imitator in a long line who has effectively challenged Hef on that front as well as on the newsstands...

Author: /time Magazine | Title: The Press: Adentures in the Skin Trade | 7/30/1973 | See Source »

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