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...created the more serious half of Playboy's split personality; of a stroke; on St. Croix, Virgin Islands. Playboy Publisher Hugh Hefner's tastes run to fried chicken, cool jazz and Los Angeles weekends; Auguste Comte Spectorsky preferred Continental cuisine, Mozart and Caribbean sailing. When "Spec" joined "Hef's" three-year-old enterprise in 1956, it was a slick girlie magazine in search of some intellectual balance for the bare flesh. Spectorsky provided it by attracting contributions from top fiction writers and journalists. In the process he helped drive the magazine's monthly circulation from nearly...

Author: /time Magazine | Title: Milestones, Jan. 31, 1972 | 1/31/1972 | See Source »

...Hefner's eight-foot elliptical bed as curious Bunnies clustered round. Something of Big Bunny's ambience may have rubbed off on Big Jack. At first sight of her simian mate, Hazel reacted with immodest delight. Perhaps the Phoenix zookeepers will name the first offspring Little Hef...

Author: /time Magazine | Title: People: Aug. 3, 1970 | 8/3/1970 | See Source »

...Playboy After Dark, a new 26-week variety series that so far has been syndicated in 23 cities. Filmed at the CBS-TV studios in Hollywood on a special $35,000 set that includes a den, living room and rumpus room, PAD pretends to be an impromptu party, just Hef and 39 close friends (20 girls, 19 guys) turning on for the tuners-in. "Actually, there are two purposes behind the show," says Hefner. "One is to force me to change my life style; to do it, I had to get out of my mansion and go to Los Angeles...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...stands there woodenly in his tux and clipped-on bow tie, clutching a blonde model who is dressed in a yellow piece of chiffon stuck together with three safety pins. The model also acts a little camera-shy, probably because she has no bra on. "Good evening," huffs Hef. "I'm Hugh Hefner. Welcome to the party." On one typical show the two comic acts were Shari Lewis, a ventriloquist who looks like a Playboy bunny, and a duo called Yvonne Wilder and Jack Colvin-a sort of Skid Row Mike Nichols and Elaine May. The singers were Buddy...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...mass producer of plastic-wrapped sex, the purveyor of pop hedonism, the great anti-Puritan who is out to make every square feel that he too can be a swinger, is looking for a heaven less in the style of Playboy than the Saturday Evening Post. "You know," says Hef wistfully, "in the next ten years I would rather meet a girl and fall in love and have her fall in love with me than make another hundred million dollars." He really means it, or thinks he does...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

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