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Word: hef (lookup in dictionary) (lookup stats)
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...black mother in the sky," Hef calls it. A regular DC-9 jetliner can carry 115 passengers; Hefner's will seat 50 and sleep 15-or maybe 16, if there are two in the elliptical bed in Hef's own compartment. The compartment, which also boasts a stereo console, a movie screen and a step-down Roman bath, is reached through a special entrance in the underside of the plane...

Author: /time Magazine | Title: Modern Living: Hugh Hefner Faces Middle Age | 2/14/1969 | See Source »

...Hef (viewing new layout): There is something wrong with the angle of that shot. Her thighs and hips look awkward. This doesn't do her justice . . . There must be other aspects to her personality...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...Hef: That shot makes the girl look too Hollywoodish. She doesn't look natural...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...frivolous staffers were discouraged from making jokes involving "sermon" and "Mount." Recalls the new religion editor: "I found myself over my head with things like personhood, demythologizing, Bonhoeffer. So I went to Hefner and said, 'Man, I've got to go off to school and learn some of this.' " Hef sent him to the University of the South at Sewanee, where he studied hard for one summer and entertained lavishly, as befits an emissary from Playboy. The theologians grew so used to stopping by his house at cocktail hour that eventually they even ventured as far as Hefs Chicago mansion...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

...poured through the magazine's columns, the Playboy philosophy was often pretentious and relatively conventional. Hefner is a kind of oversimplified Enlightenment thinker with what comes out as an almost touching faith in the individual's capacity for goodness. Release a man from repression, thinks Hef, and he will instinclively pursue a "healthy" life in business and sex alike. Hefner also exhibits a tendency to "situation ethics," which calls for judging acts within their special context rather than by a more fixed morality. Some use this formula to justify homosexuality, but Hefner firmly draws a heterosexual line. He does...

Author: /time Magazine | Title: Magazines: Think Clean | 3/3/1967 | See Source »

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