Word: hefners
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Dates: during 2000-2009
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...trademark is one of the most recognizable in the world, his pajama parties infamous. Now Hugh Hefner, 80, is basking in the glow of his No.1-rated reality show Girls Next Door on E! as he prepares to launch the first Playboy Club in 25 years. He took a moment from his work (and play) to chat with TIME's Clayton Neuman about relationships, growing up Puritan, and (what else...
...Hefner: Well, it is the return of the bunnies. It is the first club/casino since the early 1980s, and it comes at a time in which the Playboy brand is very hot again. I think the clubs were popular against all odds for a quarter of a century, and the whole nightclub phenomenon ran its course. When the 1980s turned conservative politically and sexually with Reagan in the White House and the arrival of AIDS, I think there was a backlash to the social-sexual change that took place in the latter part...
...Hefner: [laughs]. That was them. Every time I do an interview somebody says, "Who would you most like to have in the magazine?" And then they insert it for me. But of course I would like to see her in the magazine. I would like anybody in the magazine that our readers would most like to see. I think it's a remarkable thing over the years - it's been 50-plus years now for the magazine - the number of major sex celebrities who have both appeared in the magazine or become sex celebrities through the magazine...
...Hefner: What happened, and I couldn't have imagined it, but in the last half-dozen years, the brand has become on a global level hugely popular with women as well as men. I think what you're getting now is an entire generation of young women in a post-feminist era in which the Playboy brand back in the 1970s was perceived in some quarters as chauvinist, is now viewed as a form of empowerment for young women, which was unthinkable for me 20 years ago. Needless to say I think that is wonderful because I always from...
...Hefner: I guess I still had some hope. I think I tried it a second time because I'd had the stroke in the mid-1980s and I was feeling my years and my mortality, and I think that I sought it as kind of a safe harbor. And I worked very hard at it, and I was faithful to it. The fact that it didn't work had to do with the relationship and her own insecurities, et cetera. I think there are simply many roads to Mecca, many ways of living your life morally and ethically, and when...