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Jerry Brown claims he is following no campaign master plan, but he does have a strategy for the next few weeks. He is expanding his efforts to raise funds, which so far total about $600,000. Last weekend he attended a $25-a-ticket fund-raising party at Hugh Hefner's fortress-like mansion in Los Angeles. This week he was campaigning in Nevada and mounting an aggressive write-in campaign in Oregon. But to block Carter he must surge in California on June...

Author: /time Magazine | Title: The Nation: Brown: Test By Rorschach | 5/31/1976 | See Source »

...bunny jet has been sold. The Chicago mansion is virtually closed. Competitors nip at Playboy's heels, and profits from Playboy Enterprises, Inc. are way down from their peak of $11 million in 1973. Last week Hugh Hefner, plainly weary of the administrative wars, confirmed reports that he planned to relinquish the presidency of his company soon. But, insisted Hef, who will stay on as chairman and chief executive, "I'm satisfied with what I've accomplished; my place in history seems pretty well assured." He added: "I don't feel the need to prove myself...

Author: /time Magazine | Title: People, Apr. 26, 1976 | 4/26/1976 | See Source »

Many in the spectator-sex industry believe only a few temporary excesses are keeping the porn controversy alive. They expect porn to crest and ebb and a largely benign boredom to set in. Says the newly mellowed Hugh Hefner (who denounces his fast-rising competitors, Penthouse and Hustler, as "gynecological gazettes"): "We are very much in a stage of transition sexually, and there is bound to be some exploitation...

Author: /time Magazine | Title: THE PORNO PLAGUE | 4/5/1976 | See Source »

...Insurance Salesman Al Goldstein, then 33, started Screw magazine with a friend, Jim Buckley (whom he has since bought out for $500,000). Just as Hugh Hefner merchandised himself as the dapper self-assured playboy, Goldstein sold himself as the anti-hero of raw sex?a fat, articulate, self-deprecating perennial juvenile ("I am the furthest thing from a mature person") who overstuffed his plain newsprint magazine with tales of his sexual obsessions, failures with women and humiliating need to buy sex from prostitutes because of his overwhelming unattractiveness. Screw (circulation: 125,000) features raunchy humor, gross sex, porn-movie...

Author: /time Magazine | Title: THE PORNO PLAGUE | 4/5/1976 | See Source »

With his competitors multiplying like rabbits, Playboy Emperor Hugh Hefner, 49, has recruited help for his troubled hutch. Starting Nov. 1, his new "special assistant" will be Christie Hefner, 22, Hefs own willowy brunette daughter. "I'll be listening and learning about the entire corporation and placing problems in front of my father that need his attention," says Christie, who has been following her father's "Playboy Philosophy" since she was 18 and began rooming with a college boy friend. Alas, she will apparently disappoint feminist critics of the bare-skin magazine. "My presence speaks for itself...

Author: /time Magazine | Title: People, Nov. 3, 1975 | 11/3/1975 | See Source »

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