Word: hefners
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...rhetorical question: "What Sort of Man Reads Playboy!" The answer assures advertisers that the Playboy reader, in his quest for the good life, spares no expense. In a way, the same has been true of Playboy Enterprises, Inc., the haphazard corporate empire spawned by the magazine that Hugh M. Hefner founded with several hundred borrowed dollars in 1953. Over the years, PEI has spent millions to give substance to Hefner's sensate fantasies; today Playboy Enterprises include hotels, clubs, movie, record and book publishing businesses and a second magazine, OUI, which was launched three years ago to compete with...
...Inflation and recession are two reasons for the slump: the company's printing and paper costs have skyrocketed, and guests are spending less at the hotels and clubs. But the troubles also reflect Hefner's habit of plunging into new ventures without doing any in-depth advance planning, then losing interest but still insisting on making all the big decisions himself. As a result, PEI is saddled with businesses ranging from modeling agencies and limousine services to bar trinkets, for which it is only now beginning to develop a coherent marketing strategy. Recognizing that the operation must...
...content to duel Hugh Hefner on the newsstands, Penthouse Publisher Bob Guccione seems determined to outdo the Playboy prince in the real estate department too. Guccione has paid more than $1 million in cash for the 40-room Manhattan mansion that once belonged to Financier Jeremiah Milbank, and he is preparing to spend another $1 million or so to have it "all redone in Italian Renaissance, very classical and simple." Besides a Roman-bath swimming pool and quarters for nine live-in servants, Guccione's digs will also feature accommodations for visiting Penthouse pets, but with some differences from...
...RABBIT HAS suffered greatly at the hands of Hugh Hefner. Even before Hefner clongated it, stuffed it-into a smoking jacket, and plastered it all over the newsstands and his DC-9, the rabbit's reputation rested mainly on a swift (wham, bam, thank-you ma'am), productive (litters the year round) procreation. Then Hefner air-brushed its aura and made the rabbit the symbol of his whole slick fantasy world. But when you're inventing fantasy to entertain your children during a long, boring car trip you leave out the details that enrapture the slavering American male. You retrograde...
...Hugh Hefner wins again...