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...Older Woman" award was given to Ash Wednesday, the Elizabeth Taylor film of a middle-aged wife who undergoes a body-lift in order to keep her husband. Ad writers for National Airlines won a "Hall of Shame" award for their "Fly Me" campaign, and Playboy's Hugh Hefner, along with his competitors at Penthouse, Gallery and Viva, picked up a "Meat Market" prize for their role in "dehumanizing both women and men." The envelope, please...

Author: /time Magazine | Title: People, Sep. 9, 1974 | 9/9/1974 | See Source »

...local worthies. By last weekend, after rolling across rough subsidiary roads in Missouri (he is often refused permission to skate on interstate highways, which would cut his time considerably), he reached Tulsa, Okla., by his reckoning the exact mid-point in his journey. He may also have surpassed Hugh Hefner as the world's biggest Pepsi-Cola guzzler. Pepsi not only put up $1,500 for the trip but also staked the skater to all the pop he could drink, provided that he attire himself in Pepsi T shirts...

Author: /time Magazine | Title: Modern Living: States on Skates | 6/17/1974 | See Source »

...Hollywood mansion? A millionaire's resort? Actually, these solaces and services are available on an airplane so sumptuously fitted that it makes Hugh Hefner's vaunted black Bunny-a DC-9 -look like steerage. The world's most luxurious aircraft is Starship I, a maroon and gold Boeing 720 that rents for $2,500 per hour or $5 per mile (whichever comes higher) and is patronized exclusively by musical groups, who are about the only people these days who can afford such prices. They apparently like what they get: Starship is booked solid for the rest...

Author: /time Magazine | Title: Modern Living: The Sybaritic Skies | 4/8/1974 | See Source »

Which is odd, because Marlene has already received extensive U.S. uncoverage in Hugh Hefner's Playboy and Out, archrivals of Publisher Bob Guccione's Penthouse. She was featured as one of Playboy's "Girls of Munich" in August 1972, an exposure that won her a spot on Oui's November 1972 cover and a centerfold spread inside ("Marlene: The Blonde Angel"). Which is again odd, because Guccione refuses to photograph models for Penthouse who have appeared nude elsewhere. He also insists that his models give their real names for publication. Does he feel he was snookered...

Author: /time Magazine | Title: The Press: Hugh and Marlene and Bob and Helga | 12/3/1973 | See Source »

Consequently, Hefner turned toward the somewhat surer ground of statistics, and through the Playboy Foundation,* funded the most wide-ranging U.S. poll since Alfred Kinsey's famous studies of Sexual Behavior in the Human Male in 1948 and Sexual Behavior in the Human Female in 1953. Playboy's findings: over the past 25 years "there have been dramatic increases in the frequency with which most Americans engage in various sexual activities and in the number of persons who include formerly rare or forbidden techniques in their sexual repertoires...

Author: /time Magazine | Title: The Sexes: A Sex Poll (1973) | 10/1/1973 | See Source »

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