Word: hefners
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...sober efficiency typifies the proprietors of Mickey Mouse, it also marks the inventor of the Bunny, Chicago Correspondent Richard Woodbury reports. "I was surprised to find Hefner such a serious, business-minded person," he says. "We met in a second-floor conference room of the famous Playboy Mansion and talked for nearly two hours, and there were no girls or hedonists around...
Contributing Editor Paul Gray wrote the Press story on Hefner and his competitors. Before he joined TIME, he was a professor of English literature at Princeton, where, he says, "I used to feel like reading magazines more than students' papers." He got his wish with this story - stacks of sex magazines as assigned reading. "I've done less interesting research," admits Gray, who wrote his doctoral dissertation on James Joyce, "but at this point I still think that one of Joyce's words is worth a thousand of Hefner's pictures...
...rivalry between the empires of hedonism is intense, and not just in print. A part of Playboy's success is due to Publisher-Editor Hugh Hefner's carefully publicized regal lifestyle, which might be described as Middle-American-Sybaritic. Penthouse's Bob Guccione is the first imitator in a long line who has effectively challenged Hef on that front as well as on the newsstands...
...Hefner reacted much more cautiously. The night after the decision was handed down, he called a sober-minded meeting of his top editors to discuss its possible consequences. Though Hefner insists that "nothing we have published would even remotely fall under the ban of the Supreme Court's decision," he also adds-somewhat inscrutably-that "we're going to have to find some satisfactory middle ground...
...than their own proliferation. Success has spawned successors at a rate now heading toward the suicidal. The great majority of imitators are blatant strip-offs of Playboy's successful format. Guccione, a painter and photographer who has succeeded largely on a genius for promotion, led the drive on Hefner's long monopoly in 1969-and already sells some 3.4 million copies of Penthouse each month (v. Playboy sales of 6.7 million). Playboy maintained a haughty indifference to Penthouse for three years, then replied last October with Oui, which combined a rambunctious editorial slant with uninhibited nudes pictured...