Word: hefners
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Playboy, like the studs it celebrates, seems ever in its prime. Hugh Hefner's middlebrow melange of sex, pop sociology and fiction now sells nearly 7,000,000 copies a month, and sets new records for advertising revenue with almost every issue. This summer it spawned a German-language edition that is selling well...
...cash awards and another $800 for course materials such as the Wall Street Journals that he sometimes buys and sometimes collects from his office at Paine, Webber, Jackson and Curtis in Chicago. With the help of the Illinois state department of correction, Distenfield has persuaded Playboy's Hugh Hefner, Governor Richard Ogilvie and Publisher Marshall Field to attend the classes as guest speakers...
...Libertine, "Makes Hugh Hefner's Playboy Penthouse look like a nursery school," says ABC-TV. 100 Baker, HBS. 7, 8:30, May 22-23. With a Roadrunner cartoon...
...Service. Desperate if not deep signs of change are becoming visible. Now in its 19th year, Playboy is maintaining its posture of dauntless virility while trying to be less of a male chauvinist pig about it. Recently "The Playboy Adviser"-Hefner's answer to "Dear Abby"-piously rebuked a reader who asked if Playboy would help him persuade his wife to give up her career. "To deprive her of a chance to feel valuable to herself and society above and beyond the roles of wife and mother would be not only selfish but cruel," the "Adviser" preached...
...though not too often their best work. Playboy interviews, alertly conducted with subjects worth talking to-Saul Alinsky, Charles Evers-are the magazine's quality product. But they seem to belong to another world: the real one. Playboy, alas, has become the voice of sexist Middle America, and Hefner its Archie Bunker. When Playboy ventures into the '70s, it is with tokenism -a modest amount of pubic hair on his Playmate and four-letter words in his prose...