Word: hefners
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...Opossum. In Manhattan, the waterbed display at Bloomingdale's department store for a while was a popular singles meeting place. Sears, Roebuck and Holiday Inns are eying the beds, and Lake Tahoe's Kings Castle Hotel has already installed them in its luxury suites. Playboy Tycoon Hugh Hefner has one-king-size, of course, and covered with Tasmanian opossum. The growing number of manufacturers and distributors, with such appropriate names as Aquarius Products, the Water Works, Innerspace Environments, Joyapeutic Aqua Beds and the Wet Dream, can hardly meet the demand. They have sold more than 15,000 since...
...Hugh Hefner of Italy is a blonde. Adelina Tattilo, fortyish and the mother of three children, is the founder and publisher of Playmen, a glossy monthly album of nudes and what would probably turn out to be articles if anyone bothered to read them. Despite-or because of-a running battle with police, the magazine has reached a circulation of 450,000 in less than four years. That is phenomenal, especially since Playmen costs just over a dollar a copy. LIFE-like Epoca (circ. 350,000) and Oggi (950,000) cost 29? and 24? respectively...
...Americans. Says Publisher Tattilo: "The U.S. is a matriarchy. I think this is the reason for the American male preference for women with exaggerated, voluminous bosoms, true wet nurses with a reassuring maternal aspect." The women she chooses for Playmen are slimmer, cooler, more urbane and more mature than Hefner's coed cuties. Hefner's girls giggle and eat ice cream; Tattilo's taste centers on women who might smile over a Campari...
Publisher Tattilo makes the decisions at Playmen, including cover-girl choices and such gambles with the law as publishing sneaked paparazzi pictures of Brigitte Bardot toplessly sunbathing. Unlike Hefner, Tattilo does not give sexual advice to readers who write in, but she says: "Playmen was started to fill a gap in the Italian press. I hope Playmen will contribute to changing, in an intelligent way, certain archaic attitudes toward love and sex among Italian men and women...
...Playmen obstructing the liberation of women, as some American critics have claimed of Playboy? Says Tattilo: "It is possible that Mr. Hefner considers the women in his magazine 'objects' instead of individuals. This is certainly not my way. In our concept of eroticism, the woman is the 'subject' as much as the man. I think that the American woman should first think of liberating herself from herself, from her own myth that threatens to crush the American male. I am surprised that in America there is no men's liberation movement...