Word: hefners
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...magazine has many things to offer, but the basis of success is the nude or seminude photograph that Hugh Hefner has made respectable in the U.S. prints. America was undoubtedly ready for it anyway, but Hefner seized the moment. He was the first publisher to see that the sky would not fall and mothers would not march if he published bare bosoms; he realized that the old taboos were going, that, so to speak, the empress need wear no clothes. He took the oldfashioned, shame-thumbed girlie magazine, stripped off the plain wrapper, added gloss, class and culture. It proved...
...wines and foods, with instruction on when, how and to whom to serve them. There is always the suggestion that sex is part of the successful life, that good-looking women are status symbols. Says Paul Gebhard, executive director of Indiana University's Kinsey-founded Institute for Sex Research: "Hefner's genius is that he has linked sex with upward mobility...
...content just to picture all these pleasures, Hefner has brought many of them to life, sort of. He operates 16 Playboy Clubs. He has opened a Caribbean Playboy resort in Jamaica and has started construction of a $9,000,000 year-round resort near Lake Geneva, Wis. Last year "HMH" enterprises sold $2,400,000 worth of products, ranging from tie clasps bearing the bunny insigne to bunny tail wall plaques...
...Hefner has also experienced some commercial failures, including Show Business Illustrated, which folded after nine issues with an estimated loss of $2,000,000, and Trump, a Mad-like humor magazine. On the other hand, the newly formed Playboy Press is thriving; last year, it sold $1,000,000 worth of books, most of them containing reprints from the magazine. At present, Playboy's staff is moving into larger quarters in Chicago's venerable Palmolive Building, leased for 63 years for $2,700,000. Thanks to eager press-agents, the building's famed beacon, whose beam can be seen...
Kinseyan Revelation. "The whole thing," says London Observer Columnist Katharine Whitehorn, "is a midwestern Methodist's vision of sin." She is absolutely right. Hefner's parents, Glenn and Grace, had been childhood sweethearts in Nebraska before they married and moved to Chicago. Glenn, an accountant who is now treasurer of Playboy, was and is a regular Methodist churchgoer; so is Grace. In his early years, Hefner was the kid across the aisle in school who was always scribbling sketches. He liked to write up the doings of local kids for a neighborhood newspaper, and drew 70 cartoon strips about ornery...