Word: hefners
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Spectator Sex. To some visitors, the trap door and the glass wall are the real symbols of Hugh Hefner's achievement. Bacchanalia with Pepsi. Orgies with popcorn. And 24 girls?count 'em, 24?living right overhead! Not to mention all those mechanical reassurances, like TV and hifi. It is all so familiar and domestic. Don Juan? Casanova? That was in another country and, besides, the guys are dead. Hugh Hefner is alive, American, modern, trustworthy, clean, respectful, and the country's leading impresario of spectator...
Bedwork. With many more endorsements like that, Hefner might just possibly make sex go out of style. Whatever his philosophy may amount to, he does not belong to the peripatetic school. Is he out bunny-hugging every night in his sports car or carousing through his clubs with Playmates on either arm? Not at all. His Mercedes-Benz sits forlornly in the garage; his clubs never see him. Lean, rather gaunt, with piercing dark eyes, he has succumbed to the work ethic. He explains that he does not want to face all the outside world's trivia?small talk, party...
...does a lot of that work in bed?a round bed, 8˝ ft. in diameter, which revolves or vibrates at the touch of a button. By rotating the bed toward the fireplace or the bar or the television, Hefner has the feeling that he is moving from one room to another. A life-sized epoxy sculpture of a seated nude girl by Frank Gallo crouches beside the fireplace, and a TV camera can be trained...
...Daylight. Within his sealed capsule, Hefner loses all sense of time and season. He loves the night. By keeping his shades always drawn, he has effectively banished daylight from his life. He eats when he pleases?a kitchen staff is on duty 24 hours a day. But then he subsists largely on Pepsi-Colas, which are stocked in small refrigerators scattered throughout his quarters, including one in the headboard of his bed. Often he doesn't even know what day it is. A friend suggested giving him a set of seven pajamas with the day embroidered on each?in reverse...
...Hefner's pad on Chicago's North State Parkway has become a considerable tourist attraction, with guided tours available to anyone who has a minimum of pull. It is also the monument to a major American business success story. Unlike other Chicago businesses, the enterprise is not founded on steel, grain or transportation, but on a magazine. One of the great publishing successes since World War II, Playboy was started in 1953 with a 70,000 press run, now has a 4,000,000 circulation...