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Word: heftier (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...than-average increases. In a period of nominal inflation, for example, a firm could afford to reward its superstars with raises of 12% or so because the average clock watcher would need to be given only, say, 2%. But with living costs soaring, pressures are high to grant underachievers heftier raises at the expense of the overachievers, so that many people wind up with increases in the 6% to 8% range. Laments Bruce Ellig, a compensation specialist at Pfizer Inc., the pharmaceutical firm: "The result is to reward mediocrity and stifle the encouragement of improved performance...

Author: /time Magazine | Title: Business: Compensation Woe: How to Pay? | 10/15/1979 | See Source »

...least to the manufacturer and U.S. Customs. By placing two seats in the BRAT'S cargo area, Subaru is able to import the machine as a car, on which the tariff is only 3%, rather than as a truck, on which the import tax is a far heftier 25%. Last year Subaru imported 22,945 of the BRATS...

Author: /time Magazine | Title: Business: Duty Dodgers | 4/16/1979 | See Source »

...made the mistake of taking one long, last puff. An incensed woman promptly doused him with gubernatorial lemonade. One New York woman carries a pair of long scissors to shear off the tips of offending cigars and cigarettes. Denver's Paul L. Wright, a management consultant, developed a heftier weapon-a can of Anti-Smokers Spray that drenches offending smokers in lemon-scented mist. So far he has sold 30,000 cans. Wright recommends spraying the smoker from five or six inches away, to make sure the cigarette goes out. "It takes guts," he admits, "but the spray...

Author: /time Magazine | Title: Behavior: Huffing over All That Puffing | 4/24/1978 | See Source »

...Heftier Budget. Perhaps the most comprehensive method of assessing Soviet defense spending is that developed by the CIA. It reckons what the Kremlin would pay if it had to buy arms and support its troops at U.S. prices. While this permits a statistical basis for comparing Soviet efforts with those of the U.S., for a time it also provoked charges that it overstated Soviet spending, thus providing ammunition for advocates of a heftier Pentagon budget. Bowing to this criticism, the CIA revamped its estimating procedures by eliminating controversial items and drawing on improved intelligence-gathering techniques. Although the new estimate...

Author: /time Magazine | Title: The World: Carter and Brezhnev: The Game Begins | 2/7/1977 | See Source »

...same stars were willing to hope for an increase in the value of such stock, which could be disposed of in a capital-gains arrangement. Business executives may well question the value of stock options, which carry the risk of losing in value, as a substitute for heftier salaries. In some cases, it will hardly make sense to bet that such stock will eventually show a great appreciation, which is taxed as a capital gain. Many executives may want to try to negotiate raises rather than put their trust in options...

Author: /time Magazine | Title: TAXES: Lower Capital Gains | 2/28/1972 | See Source »

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