Word: heidelberger
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...biggest marketer after Germany's Aral, has been fighting for the top spot since last spring in a price-cutting war that may cost the companies $125 million in lost revenues this year. On the tire front, Goodyear will start building a $14 million factory this month near Heidelberg to boost its 7% share of the market and keep up with B.F. Goodrich, which is already working on a new $25 million plant. The two, along with Uniroyal and Firestone, are still far behind German-owned Continental, which accounts for well over 30% of all tire sales...
...emulate efficient American business methods have considerably changed that attitude. Today, some 5,400 P.R. men operate in Britain, another 2,000 in France, 1,000 in West Germany and 850 in Italy. Two schools of public relations have opened in Paris, and P.R. courses are now offered at Heidelberg, the City of London College and Rome's Institute of Labor Research...
...working both sides of the street. But the S.P.D. could also make a little political capital out of Adenauer's blast, insisting that it showed a split in C.D.U. ranks. Brandt is not exactly a magnetic speaker, but he was able to silence one heckler-packed audience in Heidelberg by stepping up to the mike and declaring, "Dear friends and opponents, so that the rest of us will know where we are, will the opponents please divide into those who are for Erhard and those who are for Adenauer...
...thought was echoed this week in a commencement speech at Heidelberg by George McGhee, U.S. Ambassador to West Germany. "For two decades the German goal has been to earn the world's acceptance," said McGhee. "The Germans have worked hard for it. If the world should ever force on the Germans the conviction that nothing they can do can ever gain them full acceptance, then it will not be the Germans only who are the losers. Germany has made its case. It is time for the world to weigh that case...
...Nicene Creed, the Apostles' Creed, the Scots Confession of 1560, the Heidelberg Catechism of 1563, excerpts from 1566's Second Helvetic Confession, the Westminster Confession and Shorter Catechism, and the 1934 Barmen Declaration, a rejection of secular claims to power over the church, composed by Germany's anti-Nazi Confessing Church...