Word: heidis
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...swiftly, connecting on a 22-yd. pass play that put them within scoring range. Now there were only 50 seconds left in the game. The Oakland stadium erupted like Mauna Loa. Twenty-one million at-home fans climbed into their TV sets. And then-NBC abruptly cut away to Heidi, a two-hour dramatization of the children's classic. It was a clear case of unsportsmanlike conduct, especially since the Raiders, in those last few TV-less seconds, went on to score two spectacular back-to-back touchdowns...
...other fans telephoned the New York City police, tying up its emergency number for more than three hours. In a further display of exquisite timing, NBC belatedly announced the results of the game in two news streamers, one of which chugged across the bottom of the screen just when Heidi's paralytic cousin tried to walk for the first time...
...color network, already blushing red, was gleefully jabbed black and blue by its rivals. On the CBS Sunday Evening News, Harry Reasoner reported the outcome of the game: "Heidi married the goatherder." The ABC Evening News staged its own electronic "bedtime story," with Anchorman Frank Reynolds reading excerpts from Heidi while Sportscaster Howard Cosell repeatedly interrupted with film clips of the game and suitably frantic commentary. Sounding very much like a quarterback caught in his own end zone, NBC President Julian Goodman said lamely: "It was a forgivable error committed by humans who were concerned about children expecting...
Money over Matter. Not really. Truth is that while the Raiders scored their two decisive touchdowns, NBC was leading into Heidi with a six-second spot for NBC's Monday Night at the Movies, a 60-second commercial, a ten-second promotional blurb for local stations and a five-second dance by the NBC peacock-a full 81 seconds, all of them eminently cuttable. Charged the Miami Herald: "It was simply a case of money over matter." As one NBC vice president later confessed, the network had promised Timex, sponsor of Heidi, that the $850,000 special would draw...
...HEIDI (NBC, 7-9 p.m.). A TV adaptation of Johanna Spyri's classic children's story, filmed in the Swiss Alps and Germany, starring Maximilian Schell, Jean Simmons, Sir Michael Redgrave, Walter Slezak, and Jennifer Edwards as Heidi. Oscar Winner (Marly) Delbert Mann directs...