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Researchers who have examined cross-sex friendship say that any initial sexual tension tends to fade over time or become irrelevant. "If a friendship is going to become romantic, studies show it usually does so in the beginning," says Heidi Reeder, a professor of communication at Idaho's Boise State University. "The longer the friendship lasts, the more likely each person is to see the other as a friend." (One study, however, suggests that at around the two-year mark, platonic friends often reconsider their romantic options.) Moreover, Augenblick's friend-spark idea has a basis in academic theory. According...

Author: /time Magazine | Title: We're Just Friends. Really! | 9/1/2003 | See Source »

...winning are celebrity associations that fashion companies are using them to craft their brand images and their products. Reebok has teamed up with 50 Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...

Author: /time Magazine | Title: Could They Be Next Donna, Calvin and Ralph? | 8/28/2003 | See Source »

...that this shoe is really important. He is so good at acquiring trust that many of his clients who don't live in New York simply have him send whatever shoes he thinks might look good on them. And even when they do walk in, they cede power immediately. "Heidi Klum will come in here and say, 'Ben, I have five minutes. Find me a pair of shoes,'" he says. I really want to be a shoe salesman...

Author: /time Magazine | Title: Footloose in fashion | 8/28/2003 | See Source »

...hour passed, a small insurrection took hold at the end of the queue. Former Extension School student Heidi Erickson—who gained public notoriety in May when 72 dead Persian cats were discovered in the refrigerators of her two local homes—arrived half an hour late, and the Wordsworth representatives had run out of admission tickets...

Author: By Nathan J. Heller, CRIMSON STAFF WRITER | Title: Sen. Clinton Signs For Fans | 7/18/2003 | See Source »

...forces that are maintaining poverty and racism; lots of times people turn away because they feel there’s nothing we can do, it’s something that’s always going to be because it’s human nature,” says Heidi Behforouz, who has worked with Farmer on PIH’s only domestic project, in inner-city Boston. “I think Paul expects more of human nature...

Author: By Simon W. Vozick-levinson, CRIMSON STAFF WRITER | Title: Doctor Crusades for Developing World | 6/4/2003 | See Source »

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