Word: heidt
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Dates: during 1940-1949
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...caricatured, most straightforwardly sympathetic hero to date. Some of the comedy, supplied chiefly and expertly by William Demarest (the picture is reduced largely to its comic episodes), is funny if you can enjoy laughter in contexts of physical misery. Some of the drama, supplied by McCrea, by Louis Jean Heidt as Horace Wells (who discovered the anesthetic possibilities of laughing gas) and by Harry Carey as Dr. Warren (who first used anesthesia for surgery), is firm, humane and moving...
...Blue Network, the N. W. Ayer ad agency and Hires Root Beer finally got their war heroes straightened out last week. For three weeks a new Blue show called Heidt Time for Hires (Mon., 7 p.m., E.W.T.) has featured honorably discharged servicemen who aired their war records, said what they would like to work at and where. They were supposed to get job offers before the show ended. They did. The trouble was that at first nobody took pains to investigate the applicants thoroughly...
Beer and Sunshine. Private Henry Holloway, Negro, late of the U.S. Army Quartermaster Corps, said he had been honorably discharged for an injury suffered while transporting boxes. "Henry offered his life to his country," boomed the professionally cheerful voice of Bandmaster Horace Heidt, "what will the country offer Henry?" While awaiting the answer, someone babbled "There's family cheer in Hires Root Beer" and the band played You Are My Sunshine. There was just one thing wrong with Henry's story: he had gotten his injury by tumbling off a boxcar while watching a crap game...
...last week Heidt Time produced two apparently bona fide candidates. One was a signalman who had served on the aircraft carrier Enterprise', the other was a U.S. Army tank-destroying veteran of Tunisia. Both men got job offers...
Despite its erratic beginning, Heidt Time showed several virtues: 1) it called widespread attention to the fact that some 1,000,000 servicemen have been discharged from active service, that many of them want and need jobs; 2) it drew an enthusiastic response (hundreds of job offers). The show also provided a beautiful example of the U.S. tendency to convert any serious human situation, if possible, into some form of sales ballyhoo...