Word: heidt
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Dates: during 1940-1949
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Leaf and Bough (by Joseph Hayes; produced by Charles P. Heidt) was the worst sort of drivel-the pretentious sort. Dredging up everything stark, fleshly and Freudian in the theater from early O'Neill to Tennessee Williams, it became a kind of Carryall Named Desire. Without taste or talent, ear for speech or eye for character, Playwright Hayes showed how a city boy's dissolute family and a country girl's disapproving one worked to prevent their marrying. Seldom has the course of true love run rougher-among souses and trollops, past theft and rape. Love eventually...
...moving from NBC to CBS, not only carried most of his listening audience with him but appeared to have bolstered CBS shows before & after his program. On CBS at 6:30, ear-jarring Spike Jones had climbed a few pegs, while Ozzie & Harriet on NBC dropped a few. Horace Heidt, hastily switched by NBC from 10:30 p.m. (where he had polled 17.3%) to the spot opposite Benny, sagged to 11.4%. CBS's Amos 'n' Andy kept a lead (19.1%) over NBC's Phil Harris Show...
Accumulated disasters had NBC groggy but game. Said NBC Vice President Sid Eiges: "Nobody's sitting around worrying. We have new programs in the works-shows of all kinds, including comedy." Meanwhile, NBC is playing musical chairs with its disordered Sunday night schedule. Horace Heidt and his orchestra will be moved from 10:30 p.m. to Jack Benny's 7 p.m. slot; two new comics, Dean Martin and Jerry Lewis, will replace Heidt. Fred Allen switches from 8:30 to 8 p.m. But that still leaves holes to be plugged...
...Horace Heidt(Sun. 10:30 p.m., NBC), and another stageful of amateurs...
After buying a new place, Heidt hunts down the most popular managers, bartenders, waiters, cooks, etc. in the neighborhood and hires them. Then he personally rings doorbells in the district and asks people if they have tried his new place...