Word: heidt
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Until a year ago, Horace Murray Heidt was known chiefly as an amiable, nice-looking bandleader whose Pot o'Gold had started the rash of radio giveaway programs. Then he tangled with Jules Caesar Stein's Music Corp. of America, which controls a glittering array of movie and radio talent as tightly as James Caesar Petrillo controls his musicians. As agent for Heidt, Jules Stein was not content to collect only 10% of Heidt's musical earnings; he wanted a cut of all Heidt's earnings. Heidt refused and was forced to quit the music business...
...last week, thanks partly to hardhearted Mr. Stein, Horace Heidt was one of the West Coast's skyrocketing businessmen. His latest deal: a lot he had bought for $36,000 three years ago was sold...
...caricatured, most straightforwardly sympathetic hero to date. Some of the comedy, supplied chiefly and expertly by William Demarest (the picture is reduced largely to its comic episodes), is funny if you can enjoy laughter in contexts of physical misery. Some of the drama, supplied by McCrea, by Louis Jean Heidt as Horace Wells (who discovered the anesthetic possibilities of laughing gas) and by Harry Carey as Dr. Warren (who first used anesthesia for surgery), is firm, humane and moving...
...last week Heidt Time produced two apparently bona fide candidates. One was a signalman who had served on the aircraft carrier Enterprise', the other was a U.S. Army tank-destroying veteran of Tunisia. Both men got job offers...
Despite its erratic beginning, Heidt Time showed several virtues: 1) it called widespread attention to the fact that some 1,000,000 servicemen have been discharged from active service, that many of them want and need jobs; 2) it drew an enthusiastic response (hundreds of job offers). The show also provided a beautiful example of the U.S. tendency to convert any serious human situation, if possible, into some form of sales ballyhoo...