Word: heidt
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...Blue Network, the N. W. Ayer ad agency and Hires Root Beer finally got their war heroes straightened out last week. For three weeks a new Blue show called Heidt Time for Hires (Mon., 7 p.m., E.W.T.) has featured honorably discharged servicemen who aired their war records, said what they would like to work at and where. They were supposed to get job offers before the show ended. They did. The trouble was that at first nobody took pains to investigate the applicants thoroughly...
Beer and Sunshine. Private Henry Holloway, Negro, late of the U.S. Army Quartermaster Corps, said he had been honorably discharged for an injury suffered while transporting boxes. "Henry offered his life to his country," boomed the professionally cheerful voice of Bandmaster Horace Heidt, "what will the country offer Henry?" While awaiting the answer, someone babbled "There's family cheer in Hires Root Beer" and the band played You Are My Sunshine. There was just one thing wrong with Henry's story: he had gotten his injury by tumbling off a boxcar while watching a crap game...
...strains of Kaye and others of his ilk than have heard much of the Duke's music. Hence it might be argued that I should play down to the largest audience by confining myself to discussing the latest singing song-title and the newest triple-tonguing exploits of Horace Heidt's Three Trumpeteers...
Jimmy Roosevelt threw Paulette Goddard and the entire Heidt Brigade into the pot with Jimmy Stewart, and the product is not gold but unpalatable musical hash. Stewart remains the easy-going, honest boy from the sticks who migrates to the big city. The heavy is his grump uncle who wants Irish Mary Gordon's property. Although he has to plaster his uncle with a rotten tomato and give away a thousand dollars over the radio to do it, Stewart finally effects the obvious Anschluss. Ma gets the house and Jimmy gets Paulette...
...musicomedy right down the Hollywood groove, Pot o' Gold teams up America's favorite doughboy, James Stewart with prancing Paulette Goddard, Comic Charles Winninger, adds Horace Heidt's muscular orchestra for a bracer, bind them together with the radio program Pot o' Gold ($1,000 to the lucky person who answers the telephone when Bandmaster Heidt calls from the studio...