Word: heighten
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...move has only served to heighten the ulcer-forming problems of the merchandising executive. All the old problems of daily sales reports, increased expense problems, profit responsibilities, slow selling merchandise, fashion trends, and long hours have taken on a new suburban slant. The result has been to make the retailer's job one of the toughest and most unpredictable in any field. Rapid turn overs in executive positions are the rule, not the exception...
...instruction in the Bab and Dab courses will be re-examined and an attempt will be made to heighten the level of achievement in these courses. Students who wish to acquire an oral command of the languages will be seriously urged to select Bab and Dab. Your headline should have read, "Department revises and puts greater emphasis on oral languages classes...
Congratulations to Parker's Parker and Pan Am's Juan Trippe [TIME, Oct. 27]. Mr. Parker made the statement of the century concerning tariff elimination: "We'll take our chances on U.S. production and merchandising savvy any time against all comers . ." Protective tariffs today heighten the cost of living for the consumer. They cheat the producer of the advantage and necessity of meeting competition in foreign markets . . . Mr. Trippe's decision to keep abreast of the times by purchasing $6,300,000 worth of jet liners from Britain's De Havilland Co. . . . makes possible foreign...
...speech inflections, but it does not even come close. There can be no excuse for accenting the second syllable of "Larry" (this happens at least twice) or for writing crescendo that reach their peak at the most unimportant word of a sentence. Nor does the music ever serve to heighten the dramatic situation. Instead, it is mildly pleasant background music that certainly does not represent Yellin at his best...
...ideal church music," says Davison, "should never be a distracting end in itself, but should exist to heighten the significance of the texts to which it is set and to be an ally of the attitude of worship...