Word: heikki
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...gurus of the direct-mail copywriting trade are the Sonoma, Calif., team of Bill Jayme and Heikki Ratalahti. Over the past 20 years, they have used their wiles to help launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully...
...more than 4,000 Finnish men, those treated with the drug suffered only two-thirds as many heart attacks and cardiac-related deaths. After three years of treatment, that fraction dropped to less than half. "This is the largest decrease in coronary disease seen in any trial," said Heikki Frick, a University of Helsinki scientist who took over the study in 1986 after its originator, Cardiologist Esko Nikkila, died in an auto accident...
...along the trail. Particularly punishing are the 200-meterlong penalty loops that competitors in the relay race must run if they fail to break a target. It is all a far cry from the origins of the sport in Lapland, when dinner depended on a hunter's accuracy. Heikki Ikola of Finland could win the individual event; the Soviets and Finns will go head to head in the relays...
...HEIKKI HELAVA New York City
...months of preparation were over. Gerald W. Blakeley Jr. of Cabot, Cabot and Forbes had underwritten the Boston tour with a fat $25,000 check. The Sing-Out Kids had finished their tour of the Caribbean and their assault on New York and Yale. Heikki Lampela had secured the sponsorship and the theatre. The Belmont housewives and the high school kids and the old men and women and the Harvard and Radcliffe students had run the gauntlet of picketers carrying signs reading "Custer Died for Your Sins" and "Sing Away Your Sickness with a Right-Wing Melody." They were...